The coastline in the Futaba County is characterized by coastal erosion that has formed long stretches of sheer sea cliffs. This cape projects like a horseback (umanose) from the sea, creating dramatic coastal scenery that can be seen from nearby Kumagawa Beach.

This festival is held at the end of October each year. In addition to selling salmon, salmon roe, and other seafoods that were freshly caught that morning, participants can grab living salmon, and enjoy salmon soup serving with salmon from the river and fresh local vegetables. The festival attracts crowds of visitors each year.

This traditional event has been carried on for more than 200 years. Shishimai is a form of lion dance in which the dancers dress as deer. This dance was originally performed at Suwa Shrine to pacify the gods when the town suffered from long-lasting poor harvests or disease. The preservation society is now working to preserve this form of folk entertainment.

Although Okuma Town faces the seafood-rich Iwaki offshore waters, it does not have a fishing port and previously there was little fishing industry. A joint investment by government and private enterprise established a flounder farming facility in Okuma Town. Flounder is considered a high-grade fish, and this facility produces around 20,000 fishes per year. Fish farming has grown to become a key local industry.

This facility converted the former Ono Elementary School to shared workplaces in order to serve as a place for communication between Okuma Town residents and visitors, and as an entry point for businesses. The opening ceremony was held on July 22, 2022. In the future the Center is expected to function as a place where new core industries are born in Okuma Town.

With cooperation from the Ministry of the Environment, students from the Keio University official student group S.A.L. Ajisai Project published a booklet titled Bridges: Memories of Okuma that contains accounts from 23 town residents of Okuma Town regarding its nature, culture, daily living, and other matters. They reported its completion to Mayor Jun Yoshida.

Aiming to restore the “Fruit Village” concept that had been promoted before the earthquake, a strawberry cultivation facility began operating in April 2019, producing a new specialty product of Okuma Town.
Everyone involved is excited to get the business on track and demonstrate the town’s revitalization.

The “Hana-ippai Flower Campaign” was launched by town residents and the globally renowned landscape designer Kazuyuki Ishihara, who was described by former Queen Elizabeth as a “gardening magician”. The goals were a revitalization from the accident at Tokyo Electric Power Company’s Fukushima Daiichi Nuclear Power Station and to promote communication among people. It promotes a bright and active Okuma Town filled with seasonal flowers.